Thanks to everyone who took the time to participate in our Gluten-Free Lifestyle Survey. Our goal to identify patterns of behavior during Covid-19 based on a series of questions resulted in several logical groupings or “mindsets”, with respect to particular habits and preferences for how people plan, shop, prepare, cook and/or source their food. Covid-19 has presented additional challenges to those of us maintaining an essential gluten-free diet. Access to safe, reliable gluten-free food is among the biggest concerns, especially for high risk people under strict quarantine. Here’s a look at our respondents, and their prevailing mindsets during the novel coronavirus pandemic.
Profile: 73% Female, 27% Male
Age Range Between 18 and 65+ (see chart)
Mindset1 – Fortress Mentality (39%)
These individuals have acknowledged the seriousness of the current climate and are anxious about what is out of their control. When it comes to their meals, they trust their own kitchen environment and the staple products that have remained tried and true. A fortress mentality likely affects the brands they trust and stores they buy from.
Mindset 2 – Focus on Acquiring Food and Shopping Methods (22%)
These individuals are broad consumers who do not consider meal-time a chore. When it comes to their meals, they are more likely to source their food or meals from websites and mobile apps. They are more likely to engage in grocery delivery, and like to source their foods using different methods. Technology is involved in their process but they are still going to the grocery store for what they want on a weekly basis.
Mindset 3 – Focus on Preparing Food; Cooking vs Ordering (39%)
These individuals have not let the current pandemic affect their ability or routine with respect to food preparation. When it comes to their meals, they cook whatever and whenever they feel like it, just like before. The frequency with which they cook has not changed. The difference now is the source of their inspiration; where they look when deciding what to cook. This group has increased their use of digital content on social media, websites, apps etc. However, they also still trust their gluten-free cookbooks and magazines and like to play it safe too. These are likely well-adapted gluten-free consumers who enjoy cooking but feel confident in ordering food as well.
When studying the data, we made a few intersecting observations.
Observation 1 – All respondents continue to buy food, and they need to trust what they buy and where they buy it.
Observation 2 – Finding inspiration for the next meal, long-term, is hard. They all look to friends and family (and recipe platforms) for meal ideas.
Observation 3 – When they cook, they want simple and easy, but authentic food they can be proud to serve themselves and their families.
At Recipe Revolution we are always looking for ways to do what we do better, so we can deliver real solutions to your gluten-free essential food challenges. Understanding your “mindset” and respective approach to food management, enables us to continue making enhancements to our (recipe conversion) mobile app to improve the user experience.
Trust is probably the single most important factor when it comes to adhering to a safe, gluten-free diet which is why our app technology is fully supported by our commitment to nutrition, and reliable product and ingredient substitutions. Finding inspiration is easy when you search a recipe in our app or input one you found online, or from your favorite cookbook or magazine. Simply click to convert and save to My Recipes. Taste, texture and consistency are the cornerstones of each conversion. We prioritize high quality, certified GF products found in local retailers where you shop. What can be more simple and easy than that?
Stay tuned for updates and announcements about new app features as they become available.
President and Founder
Cooking gluten free at home doesn’t have to be complicated. Download our app now to begin converting ALL your favorite recipes. We make gluten-free cooking easy.